Visiting a website seems like such a trivial thing. However, waiting forever for it to load can quickly turn into a frustrating experience. With that in mind, it’s important to know what makes your web pages slow so you’ll know what to fix in order to turn your website into an efficient client converting machine.
1. SERVER LOCATION
The physical location of your server plays an important part in how fast your website will load. Clicking on a web page is simple, but in order for the data to load, first it needs to be accessed and then it needs to load on your user’s screen. Technology maybe fast, but it’s still somewhat limited so a server that’s thousands of miles away may pose a serious problem.
3. TOO MANY LARGE IMAGES
Although technology has improved significantly since broadband, it’ll still take forever to bring out all the images to your user’s screen. The more complex graphics you need to load on your website, the more extra load time you’ll add for each. Optimize your images right away and avoid adding extra seconds to your load time.
5. COMPLEX CODE
7. TOO MANY PLUGINS
Whether you’re using WordPress or another CMS, keep in mind that each plugin makes its own file requests and will use your website’s resources to load. To improve site speed, remove the unnecessary plugins and keep only those that truly serve a purpose.
2. SERVER PERFORMANCE
If your server’s performance is poor, it will slow down your website. And in most cases, poor server performance is caused by your host. A very cheap hosting solution may sound great, but sharing a server and resources with countless other website may slow down your website significantly. Slow servers will affect your site speed, so make sure you pay attention to where you host your business website.
4. UNNECESSARY GRAPHICS
Are you still using images to display your text? Or maybe you’re using a graphic to display your wordmark logo. As you can imagine, the more unnecessary graphics you use on your website, the more time it’ll take for it to load. Try using a font alternative to improve site speed and avoid allowing a fraction of a second affect your website.
6. OUTDATED SOFTWARE
Regardless of the CMS you use to manage your website, it’s imperative that you keep your software updated. Updates will typically remove unnecessary clutter, bugs and other problems. Always make sure to install the latest CMS version for your website to help load everything faster.
8. TOO MANY REDIRECTS
Accessing a link that’s no longer there is frustrating. But using too many redirects to bounce a user from one page to another is never recommended. Unless you have a good reason to use redirects on your website, avoid them at all costs.